Let’s Build Something Great
Are you ready to change the world? Well, you might not be able to change the world but you will be able to create something unique that changes people’s lives. Lets explore how you can do just that. Let’s build something great!
Don’t Sell The Product
Correct, don’t focus on the features you have, focus more on what you’re offering and why you’re offering it. Sure, we’re kind of guilty of this too but that doesn’t have to be the case when you’re thinking about starting a dating site. It’s a hard mindset to get out of but I’m a firm believer in “Change your mindset, change the world”.
Think Different! Now some will ask why do I say this? Where does this come from? The reality is that it’s not me that has coined this phrase. This mindset is from the great mind of Steve Jobs. In an infamous speech he gave about the Apple Mac, he stated that we’re not going to focus on selling the product, we’re going to focus on the people that use the product. This resulted in the awesome campaign called “Think Different”. This was something that Apple ran with. Just like Nike doesn’t focus on their shoes, they focus on the athlete and this is where this whole mindset comes from.
Build It and They Will Come
Well, that’s only half true. You do have to market it but you don’t have to spend a ton to do it. You can build something great and market it on social media with great results. The key here is to focus on what you’re offering and why you’re offering it. I’ll give you an example.
Lets say you’re a Christian and you’re into dogs. Sure you can start a dating site about Christians but you have to take it a step further. This is obviously something that you’re into because starting a dating site in a niche that you don’t know or live is the wrong mindset for starting a dating site. You have to be somewhat vested in this niche to start it. Meaning if you’re a Christian and love dogs then that’s the type of site you want to start.
Don’t worry about how much money you’re going to make. If you’re into your niche then the job becomes fun. Focus on bringing those Christian singles that love dogs together. Focus on matching them and helping them find their partners because after all, that’s what dating sites are for. They are designed to match people. Sure there’s a financial component to it but don’t let that be the driving force behind your dating site. Just like Apple and Nike, selling the idea of the dating site and what can come from it is more important than the money you can make from it.
Don’t get me wrong, the money part is good but if you want to be truly successful with it then let the focus be the people that come to your dating site.
Lets Build Something Great
So here at iDateMedia, we have one of the most unique dating software applications on the Internet. It has the features you need to run a successful dating site. Our customers are proof of that but lets focus on your customers. When you create that unique niche you’re going to focus on the people that might be into that niche. The dating site will run itself, leaving you to focus on the people you want on your dating site. The message that you’re telling people about your dating site. Why you created it and how you want to help those that might be interested in your dating site.
In Closing
Be transparent. Be open, upfront and honest. Explain to your members why you created the site. Let them know that you created the site to help those single people find the partner they desire. Don’t be afraid to get in front of the camera and post a YouTube video about why you started the site. When you add in all the components of why you started the site then people will feel comfortable with your site and that translates to more revenue. People will pull out their credit card when they are comfortable with your site. Don’t shy away from that.