The Dating App Lie

Do You Need An App?

Here’s the lie about having a dating site app and why you should not be promoting that to your customers. The thing is that your customers don’t need a dating site app. You will get more registrations on your responsive dating site. Here’s how it works.

The first thing you need to know is that if you put a dating site app in the app store the chances of someone finding your app are slim to none. Thousands already exist and finding yours will be like a needle in a haystack.

The second thing to remember is that a dating app adds more steps to onboarding of a member. With the attention span of internet users being mere seconds, if you don’t capture them immediately you’re going to lose them. Forcing them to find the app, download the app, install the app, launch the app, register on the app and login not only adds several steps that will annoy users and have them fleeing your site in droves but it will cut your registrations in half. If you use a responsive design, capture them the second they hit your site in two clicks. Not 6!

Bottom line is that if you spend the money on an app then you’re wasting money that you could spend on marketing. Just saying…

More Proof You Don’t Need An App

Just came across this article the other day on how Google Discontinues AdSense Mobile Apps and is focusing more on mobile web than app. They recently dropped support on adsense mobile app in favor of mobile web. Just more proof that your dating software doesn’t need a dating app. Responsive always gets more registrations.